At Yellow Machine we love to work on innovative media relations projects with our clients. Recently we worked on the launch of new homes at SeaGreen in Greystones from our client, Wood Group Homes.
When working on consumer launches, collaborating with journalists on a trial and review basis is the norm but when it comes to property this can be a difficult concept to achieve and we were excited for the challenge.
With SeaGreen being a development of new homes, we had the benefit of utilising a fully realised show house, decorated by the talented interior designer, Eily Roe. We approached key media to come and try out the show house so they could create tangible review content of what it would actually be like to live at a beautiful new home in SeaGreen Greystones. The results were excellent.
“We all really enjoyed our overnight stay, I actually had a struggle convincing the kids to leave. It would be so handy if all house viewings came with an overnight stay because you really do get a feel for the property and can tell if it is the right home for you and your family.” Read more on HerFamily.ie here.
“An invitation then to stay overnight in a showhouse seems like a great idea, and a great way for a serious buyer to test the waters of a substantial property investment. What better way to get a feel for how well – or otherwise – the layout will suit you and your family?” Read more from The Irish Times here.
“Over the past couple of decades, Greystones has morphed from a slightly sleepy, seaside town into one of the most desirable within the greater Dublin commuter belt even though, of course, it's actually in North Wicklow, by way of Southern California.” Read more from Independent.ie here.
Ensuring the visiting media had the full SeaGreen experience was crucial to developing in-depth reviews for potential homeowners to read. Not only was it important for visiting journalists to stay in the house overnight and experience all the features on offer but also to enjoy the local colour. Greystones is one of Dublin’s most desirable suburbs so we ensured the visiting media tried local restaurants and had time to enjoy what this wonderful town has to offer.
After a successful phase in autumn 2018, Wood Group Homes will be showcasing a new launch of thoroughly modern homes in spring 2019 and we can’t wait to work with media again for this great client. To find out more information visit www.seagreengreystones.ie