At Yellow Machine we absolutely love foodie PR and working on exciting food and restaurant brands. We’ve worked on so many exciting projects for The Exchequer D2 and The Exchequer Wine Bar and this summer was no exception with some really innovative and headline grabbing media activities in the mix.
To kick off the summer we worked with The Exchequer on generating a point of difference in the urban restaurant space. Having recently made their D6 establishment dog-friendly we got to work on bringing the news to all in the Irish media and the response was incredible. Read all about the doggy policy on Lovin Dublin and Her.ie.
The Exchequer always have a great presence at the Taste of Dublin and this year they made a splash with some great mixology presentations and delicious dishes on hand for the culinary customer. We loved working with them around creating some fun assets for the biggest foodie event of the year as well as some exciting competitions and reviews on key platforms such as U Magazine.
Nothing says summer like sipping on cocktails in the sunshine and nobody does cocktails quite like the award winning team at The Exchequer. Working with such a creative team means we get to strategise with them from an early stage to be sure that what is created not only appeals to customers but also to media. The delectable summer cocktail menu hit all the right notes, all the details are on Dublin Town.
Seeing tons of coverage across the foodie pages of cool online platforms and quality publications is all in a day’s work at Yellow Machine and this summer we got to place stories that really showcased innovation and positive brand endorsement for The Exchequer.