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#MachineMeets with Ella De Guzman

We sat down with Ella De Guzman, CEO & Founder of Siopaella to find out what it takes to start your very own fashion start-up here in Ireland.


Siopaella (“Ella’s Shop”), is Ireland’s largest designer exchange store. There are three locations, all located within metres of each other in Temple Bar. From high street, designer and vintage, each store offers a unique collection and customer experience.


Pop into their Cecilia Street, Crow Street or Temple Lane South store and you’ll see Ella’s dogs Louis and Raquel rocking about next to the accessories.


Follow Siopaella on Instagram, Twitter and Facebook or head over to their website Siopaella.com.

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