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#EventSpotlight: #BenettonAW16

We had so much fun managing the #BenttonAW16 private media event, which saw global fashion brand Benetton launch their new-look flagship store in St. Stephen's Green and and a beautiful AW16 collection.

Guests enjoyed an Italian style breakfast whilst previewing the latest collection presented by top TV3 stylist, Laura Mullett. Laura styled four beautiful models and talked through each of the looks while the models posed as live mannequins around the new look store.

Benetton’s flagship store at Stephen’s Green Shopping Centre re-opened with the brand's newest retail concept, On Canvas. The new layout presents an evolution of the Benetton store, conceived as an encounter between its history and modernity, between quality and customer care - which is central to an authentic design - between technology and emotional experience.

United Colors of Benetton celebrates the new store with the launch of the brand's Autumn Winter 2016 collection, a range influenced by lifestyle sensibility, rich color palettes, and juxtaposition of patterns and textures. The collection features designs for Women, Kids and toddlers and caters to a wholesome family experience.

The event was attended by top media and bloggers from the Irish fashion and lifestyle industry to check out this exciting collection from the global fashion house. Head in to St. Stephen's Green to check out the new concept store and collection.


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