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Search Announces Major Brand Relaunch

Brand Relaunches with Premium, Trend-Led Autumn/Winter collections, Ireland’s original online fashion retailer, has announced a major brand relaunch, unveiling a more contemporary and premium new look and feel. Yellow Machine started working with during the summer and had so much fun working with them on a contemporary urban photoshoot.

Going forward with a brand relaunch, has unveiled new trend-led Autumn/Winter collections that showcases a deep appreciation for design, quality and attention to detail. The collections also reflects the #SweetSexyCool ethos - the belief that a woman’s wardrobe should embrace all sides of her personality and be as dynamic as she is.

For the first new collection, inspiration is drawn from the uber-cool 70’s folk trend, with retro print dresses, muted colours and bohemian suede fringing. While a contrasting theme is provided by the winter-florals trend, showcasing prom dresses and Bardot necklines in dark, rich fabrics such as chiffon, silk and satin. The collection caters for day and evening wear, with prices from €40 up to €150, for occasion-wear pieces.

The re-emerging force in fashion has also unveiled a new-look website, offering magazine style content and inspiring fashion shoots alongside Irish and international clothing collections. While “seasonal must-have” pieces as regularly as every two weeks.

Shoppers will also enjoy next-day, free-of-charge delivery on all orders, sent in newly branded and more sophisticated packaging.

Eamon Downey, Managing Director of, says of the relaunch: “We felt the time was right to build on the success of to date, by making a significant investment in the brand. The new collections for will be curated to inspire our fashion-forward customers across Ireland, enhanced by an improved online shopping experience. We feel confident that both new and existing customers will appreciate the new trend-led, premium quality collection, as well as the excellent value and convenience of our service.

At Yellow Machine we’re focused on working with brands that have a real focus on youth communications and we’re so excited to be working with Ireland’s original online retailer as they take their business in a new direction that is totally #SweetSexyCool

To view the entire Autumn/Winter collection log on to or check out , or


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