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#BenettonAW18 Media Event

We’ve had lots of exciting client events this year at Yellow Machine, to kick off event season we worked with international fashion brand, United Colors of Benetton on a fashion showcase for AW18.

The beautiful collection was presented by top fashion stylist, Laura Mullett, in the United Colors of Benetton flagship store in St. Stephens Green. VIP journalist and blogger guests were treated to a sneak peek at the collection and Laura presented the collection talking through the evolution of the brand and how to style some of the key pieces this season.


The breakfast showcase allowed guests to enjoy some early morning fashion while nibbling on a delicious donut or two and soaking up the party atmosphere with our DJ playing the latest tunes, we’ve had worse Thursday mornings!

The local models showcased numerous looks during the presentation and all were captured by talented industry photographer, Leon Farrell. We worked with Leon to create some beautiful images around the city for a lookbook focusing on of the latest collection.


The AW18 collection from United Colors of Benetton showcases an innovative mix of textures, print and bright colours offering apparel that is fun and vibrant and takes a step away from the norm for winter months. The AW18 collection is available to shop at Benetton outlets across Ireland including the flagship store in St. Stephen’s Green.


Dublin Gazette

Read all about the event and the beautiful new collection on Shemazing and DFF.


YM

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