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Abrakebabra: Magical event to showcase brand refresh

We really enjoyed managing the exclusive media launch of Abrakebabra’s new menu and exciting brand refresh, hosted by world famous illusionist Keith Barry.

The event was a huge success as the team at Abrakebebara’s revamped Dame Street restaurant showcased their new menu at an exclusive media event. The hashtag #NextGenAbra was the top trend in Ireland that day on Twitter, filling up the newsfeed with images of delicious food and entertainment.

Pictured at the media launch of Abrakebabra’s brand refresh and exciting new menu are a selection of Ireland’s top bloggers and media. Hosted by Abrakebabra’s new celebrity ambassador, world famous mentalist and hypnotist Keith Barry, who took time out of his busy nationwide tour for an exclusive performance at this exciting Abrakebabra event.

Abrakebabra have been creating bold and flavorful food for more than 30 years. They have announced a major brand refresh, unveiling a reinvigorated menu and redesigned, contemporary new look.

The Abrakebabra Magic-Food menu includes all of first and best originals such as the celebrity-favourite Doner Kebab, Taco Fries and Chicken Baguette, as well as a selection of new items such as a range of flatbread kebabs, premium burgers on fresh maize buns, loaded fries, tasty sides and sauces.

New burger options include the Chicken Club, a marinated whole-grilled chicken fillet burger with rocket and melting Emmental cheese; as well as a newly enhanced signature Abraburger with 100% prime Irish beef, baby gem lettuce, sliced tomato, red onion, American cheese and the ever-awesome Abra magic sauce, both served on fresh-bake maize buns.

The popular Loaded Fries range has launched a new hit in the making, the Chicken Katsu Curry Fries, alongside other new options like the Aussie Fries, CBG and Pizza Fries.

Diners can also choose from an expanded range of new kebabs, such as the Pulled Pork with delicious sweet BBQ sauce and finished with rocket; and the Crunchy Falafel with hummus, Abra slaw and cucumber served on a hot flatbread. In the last two weeks alone, Ireland’s original and best kebab has been applauded by A-list celebrities Naomi Campbell and Colin Farrell, while other long-time fans like Jimmy Carr, Cheryl Cole cite it as the tastiest kebab they’ve ever eaten.

All freshly made-to-order options on the new #MagicFood menu can be enjoyed in each of the newly renovated restaurants across Ireland, including a recently relaunched Dame Street flagship restaurant.

The re-emerging force in food has also unveiled a restyled in-store experience, introducing a new variation of comfortable seating and sharing tables, as well as environmentally friendly ‘to-go’ packaging, showcasing a bold new illustrative look for the brand.

To find out more about the refresh, go to Or if you want to check out the latest menu offers, check out or


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