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2017 - Year in Review

We’ve had another amazing year at Yellow Machine and we’re excited to share some of our highlights with you all. We’ve worked on some really exciting projects and made some great memories with the team, so here are some of our favourite moments of the year!

We love events at YM, we love meeting all the talented bloggers and press that come along to support our clients and we especially love delivering exciting events with great results for clients. This year we worked on some great event such as the launch of the newly moved Bow & Pearl, a beautiful boutique in Dublin 6. Fashion events are always lots of fun and we’ve also had some great events this year with United Colors of Benetton in their flagship store in St. Stephen’s Green.

We also got to work with stylist Laura Mullet on the launch of GameStop’s exciting apparel launch both here and at their expo in Stockholm. The collection brings amazing pop culture and gaming elements to this exciting apparel range.

Influencer relations are a big part of what we do at YM and we’ve worked on some exciting collabs this year. As always, we love working with beauty brands, we got to work on so many exciting projects with our client Therapie Clinic. We saw the beauty giant win the DMA award for Best Brand and also worked on an exciting campaign, the #BeautySquad, with Vogue Williams, Lisa Jordan and Rachel Martin.


When it comes to traditional media relations, we have lots of fun brainstorming with clients to come up with exciting angles to get people talking about their brand and this year was no exception. We worked with Lynk Taxis on exciting media stories around their service and their expansion.


When it comes to foodie PR, we love working with The Exchequer D2 and Ranelagh as they always have so much to shout about with their two beautiful venues and delicious menus. We’ve seen some great media results this year for the brand.

So there you have it, just a fraction of the amazing things we loved working on this year. We can’t wait for all the exciting things to come in 2018 and to keep on sharing them with you.

Merry Christmas and Happy New Year to all from YM!

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